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Generative AI is becoming a key driver of business growth and customer engagement, yet many private companies remain behind larger organisations in adoption. This article examines the opportunities and challenges of AI adoption in the UAE, where businesses are increasingly leveraging AI to enhance personalisation, improve operational efficiency and support digital transformation strategies.

This checklist, developed by Grant Thornton UAE and based on ThoughtLab’s AI maturity framework, guides asset and wealth management leaders through seven pragmatic steps to advance AI maturity. Covering strategy, innovation culture, IT platforms, talent, advanced tools, data management, and governance, the article addresses the unique challenges and opportunities for UAE and GCC firms. It highlights the importance of aligning AI adoption with business goals, regulatory requirements, and local market realities, empowering organisations to move from pilots to enterprise-wide transformation and realise tangible ROI from AI investments.

Generative AI is transforming the UAE insurance sector through automation, personalised services, and advanced risk management. This article examines adoption challenges, responsible AI principles, and governance models that insurers need to stay competitive and compliant.

The GCC is emerging stronger than ever with diversified and efficient economies becoming magnets for investment and new ideas, and hence, influencing a global shift towards the region. Such seismic shifts will drive new market entrants, along with opportunities to invest in new markets.